Two fragrances. One invisible chemistry.
This season, Nuru introduces something new: a fragrance experience built for desire, confidence, and connection. Nuru Perfumes: Magnet & Sirene is an exclusive Eau de Parfum duo designed to create an unforgettable aura from the very first impression.
Each scent was crafted to express modern sensuality — sophisticated, elegant, deeply intimate. These are not loud, sugary perfumes. They are magnetic: warm, skin-close, addictive.
The Invisible Language of Attraction
Attraction doesn’t always announce itself. Sometimes it’s a look. Sometimes it’s a breath. Often, it’s a scent.
Nuru Perfumes were created around that moment — the first moment someone leans closer. Our approach is inspired by the idea of pheromone chemistry: the subtle, subconscious pull between two people.
Pheromones are chemical signals that can influence how we feel about someone — comfort, curiosity, desire. Modern perfumery studies how certain sensual aroma-molecules on skin can amplify that effect by shaping mood, perception, and emotional openness.
Nuru’s upcoming formula is built on this philosophy. We are developing what we believe will be the most advanced attraction-focused fragrance composition on the market — created to enhance presence, intimacy, and memory.
It won’t overpower the room. It draws someone in. Quietly. Physically. Instinctively.
Nuru Magnet — For Him
Confidence. Presence. Depth.
Magnet is designed for the man who doesn’t have to chase attention — it comes to him. The scent blends smooth woods, warm amber, and sensual musks into a modern, addictive trail that lingers close to the skin.
It feels clean, powerful and quietly dangerous — like eye contact held one second too long.
Magnet — confidence that pulls you closer.
Nuru Sirene — For Her
Soft power. Irresistible presence.
Sirene is for the woman who doesn’t just enter a room — she changes its temperature. Luminous florals melt into creamy musk and a warm skin-like glow, leaving behind a delicate aura that feels intimate, elegant, unforgettable.
Sirene is not loud, not sweet, not teenage. It’s adult. It’s composed. It’s dangerously sensual.
Sirene — the whisper that captivates.
Why Attraction Matters
You’ve felt it before: that instant pull toward someone. You don’t know why. You just want to be closer.
Fragrance can trigger that instinct in seconds. Warm, skin-like notes create emotional safety. Subtle musks and amber tones generate closeness. Clean woods and luminous florals signal confidence, sensuality, maturity.
Our goal with Magnet & Sirene is simple: to translate that first magnetic moment into a scent you can wear.
The Nuru Philosophy
Nuru has always been about connection — skin to skin, energy to energy. With Magnet & Sirene, that philosophy evolves into something invisible yet undeniable.
These fragrances are not “just perfumes.” They’re emotional signatures. They express who you are before you say a word — and they make sure you’re remembered after you leave.
Nuru Perfumes — Magnet & Sirene. Coming Soon.
Attraction begins where words end.