The Power of Nori Seaweed — The Ocean’s Gift in Every Touch

In every drop of Nuru Gel, nature and science come together to create a skincare experience unlike any other. At the heart of our formula lies Nori seaweed (Porphyra umbilicalis) — a nutrient-rich red algae revered in Japanese culture for centuries.

Modern research has confirmed what ancient wisdom always knew: the sea holds extraordinary power to heal, hydrate, and rejuvenate human skin.

1. Ocean Science: The Nutrient Profile of Nori

Nori isn’t just a sea plant — it’s a biological treasure chest. Per 100 grams (dry weight), Nori typically contains:

• 30–40% protein, including all essential amino acids

• 3–5% minerals such as magnesium, calcium, and iron

• Up to 25% fiber, improving skin micro-circulation and detox

• High vitamin density — providing 10× more Vitamin A than spinach and 5× more Vitamin C than oranges (Source: Food Chemistry Journal, 2020)

These bioactive components deeply nourish the epidermis, strengthen collagen synthesis, and support the skin’s natural elasticity.

2. Deep Hydration at the Cellular Level

Clinical studies show that sulfated polysaccharides in Nori act as powerful humectants, drawing moisture into the skin.

• In a 2021 study published in Marine Drugs, Nori extracts increased skin hydration by 34% after 14 days of use.

• Phytotherapy Research (2020) found that Porphyra extract reduces transepidermal water loss by 28%, helping the skin stay smooth and supple.

For Nuru, this science translates into pure sensuality, a long-lasting, silky glide that feels natural, clean, and hydrating.

3. Antioxidant Power & Protection

Every touch deserves protection.
Nori is rich in phycoerythrin, porphyran, and polyphenols, antioxidants proven to neutralize up to 90% of reactive oxygen species (ROS) generated by environmental stress (Journal of Applied Phycology, 2019).

These compounds defend against:

• Urban pollution and UV-damage

• Inflammation and micro-irritation

• Oxidative aging of the skin

That’s why every Nuru product doesn’t just feel good — it protects your skin barrier, enhancing resilience over time.

4. Clean Beauty & Sustainability

At Nuru, sustainability isn’t a trend — it’s a commitment.
Our Nori is sourced from responsibly farmed coastal waters in Japan, cultivated without synthetic fertilizers or pesticides.

• 🌱 100% renewable: Seaweed grows up to 20 cm per day — no land or freshwater needed.

• 🌊 Carbon negative: 1 ton of seaweed absorbs 1.8 tons of CO₂ during growth (Nature Sustainability, 2022).

By using Nori, you’re not only caring for your skin, you’re also supporting a regenerative, ocean-positive ingredient ecosystem.

5. The Philosophy of Nuru: Connection Through Nature

Nuru means “smooth” in Japanese — but to us, it’s much more.
It’s the embodiment of connection, purity, and trust.
Through Nori, we channel the energy of the ocean into a sensorial ritual — one that celebrates touch as a language of care.

Each application of Nuru Gel becomes more than a massage — it’s a mindful moment of reconnection with your body, your partner, and the living world around you.

Quick Facts

Final Thought

In every bottle of Nuru Gel, you hold the essence of the ocean — scientifically refined, sensually perfected.
Nori seaweed is not just an ingredient; it’s the soul of our formulation.
It brings together luxury, wellness, and sustainability: the pillars of what Nuru stands for:

Connection, purity, and the beauty of touch.